Fox Launches ‘Million Moments’ National Bus Tour1 Jul, 2011 By: Erik Gruenwedel
20th Century Fox Home Entertainment July 1 launched a publicity campaign designed to donate 1 million movie DVDs to charitable causes nationwide.
Working in conjunction with Fox Gives, the studio’s philanthropic arm, the “Million Moments: Great Moments, Great Causes” 18-city, 14-week mobile van tour will donate the DVDs to selected community partners in each market.
Designed to celebrate the connection between a moment in film, its audience and the conversations it inspires, the Million Moments campaign allows movie fans to experience the thrills, laughs and drama of real movie moments — whether it’s jumping off a building in Die Hard, chasing after a bus in Little Miss Sunshine or showcasing “sweet” moves from Napoleon Dynamite.
Filiming against green screen, fans will be able to recreate their favorite scenes from Fox movies. The vans double as a dressing room trailer, complete with hair, makeup and wardrobe, giving participants the feel of being on a movie set. Once filmed, the clips will be uploaded to the Million Moments website (www.yearofamillionmoments.com) for downloading across all social networks.
In addition fans online each month can vote for their favorite movie moment and enter to win select prizes. Fox also is giving away $1 million to one lottery winner. Codes found on specially marked DVD and Blu-ray Disc movies can be entered online for a chance to win the grand prize.
The tour kicks off today in Los Angeles from the 20th Century Fox lot and will wind its way across the United States throughout the course of 14 weeks, ending in New York City. In addition consumer events will take place in San Diego, San Francisco, Seattle, Phoenix, Dallas, Houston, Atlanta, Chicago, Detroit, Minneapolis, Washington, D.C., Philadelphia and Boston.
There will be media-only stops in Portland, Ore., Las Vegas and Baltimore, Md.