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Fox Launches App for ‘Epic’

1 Aug, 2013 By: Chris Tribbey

The CGI animated fantasy film Epic isn’t due on disc until Aug. 20, but 20th Century Fox Home Entertainment isn’t waiting to release a tie-in application for the film.

Fox Aug. 1 released the “Epic Coloring & Storybook Builder” app, available on iOS and Android devices. Fox is releasing the free app in anticipation of the digital HD release of the film Aug. 6.

The app offers users five characters and three backgrounds to work with, and once users buy the film, they receive a code that unlocks an additional 14 characters and seven backgrounds, opening up a total of 190 different pages to color. Once users are done coloring, they can share the finished product.

The “Storybook Builder” mode brings the custom creations to life by letting users record dialogue, write a story, and share it on the living room screen.

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