Fox Expands Digital Presence20 Oct, 2009 By: Erik Gruenwedel
Twentieth Century Fox Studios has formed Fox Digital Studios for the development, production and distribution of original and derivative programming for initial release on new and emerging media platforms.
The new unit mirrors increased consumer awareness of digital distribution of movies, TV shows and original programming into the home via the Internet.
“With Fox Digital Studios, we are leveraging our storytelling and production expertise to create a centralized unit solely focused on bringing consumers unique entertainment experiences on the Web, and on mobile and gaming platforms,” said Peter Levinsohn, president of new media and digital distribution for Fox Filmed Entertainment, in a statement.
Former Fox Atomic executive David Worthen Brooks was named to oversee creative for the new digital studio, guiding the group’s content strategy and all creative aspects of show development and production.
Worthen Brooks has done creative work for Tony Kaye, Ridley Scott, Spike Jonze, Paul Hunter, Leslie Dektor and Baz Luhrman, among others.
“As consumers continue to gravitate toward digital media platforms, creative executives must continue to innovate and develop new, dynamic entertainment content built especially for these new mediums,” said Worthen Brooks.
Separately, Levinsohn appointed Roger Mincheff to the newly created position of SVP of branded entertainment for digital content. Mincheff, who reports to Levinsohn in Los Angeles, will be responsible for monetizing all made-for-digital content for the company’s vast portfolio of production entities.