Fox, DreamWorks Animation Partner on School Grants14 Nov, 2013 By: Chris Tribbey
HOLLYWOOD, Calif. — Malinda Williams, a third-grade teacher at Los Angeles’ Baldwin Hills Elementary, thought it was odd that her school sent her and her class out Nov. 14 on a field trip to a candy store.
She had no idea there was a $10,000 check waiting at Sweet! Hollywood for her school’s music and arts education programs.
“I’m overwhelmed. It’s a surprise,” said the 10-year veteran of Baldwin Hills Elementary. “It didn’t hit me until I looked at the check. It’s wonderful.”
The check and four others like it were distributed to schools by DreamWorks Animation and 20th Century Fox Home Entertainment, as part of a Shrek-themed grant program sponsored by the National Association for Music Education (NAfME), which aims to save at-risk school music and arts programs.
When DreamWorks Animation and 20th Century Fox Home Entertainment released Shrek the Musical on disc and digital in October, the studios, in partnership with NAfME, encouraged students and teachers nationwide to visit ShrekDay.com and enter for a chance to receive a grant for their school’s programs. Students were asked to encourage their family and friends to vote for their schools.
When the voting was done, Celia Cruz Bronx High School of Music in New York; Sumner Academy in Kansas City, Kan.; Staunton River High School in Moneta, Va.; Playa Vista Elementary in Playa Vista, Calif.; and Baldwin Hills Elementary took home the grants.
It wasn’t just fun for Williams Nov. 14: Her classroom kids were treated with candy, music, games and Shrek himself.
In 2011, Fox did a similar campaign with NAfME, giving 73 schools nationwide grants for their music programs, in connection with the second season of “Glee.”