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Fox: 'The Bible' Breaking Records

8 Apr, 2013 By: Chris Tribbey

First-week disc sales of The Bible: The Epic Miniseries hit 525,000 and was the No. 1 title on most digital outlets, according to 20th Century Fox Home Entertainment.

Fox released the series on disc April 2, just days after it finished airing on The History Channel. Fox said The Bible is the fast-selling TV DVD title in five years, and the Association for Christian Retail (CBA) said the title is the fastest pre-selling faith-based title in its 60-year history.

The Bible continues to reach a broad audience and in just its first week it became the No. 1 title at retail stores,” said Simon Swart, EVP and GM of North America for 20th Century Fox Home Entertainment. “It’s rare that a project comes along that touches millions of people in such an impactful way. The Bible series is clearly a phenomenon that will be enjoyed by families for many years.”

iTunes, Amazon, Vudu, Xbox, PlayStation, CinemaNow and GooglePlay all had the title as No. 1, and Fox said The Bible broke first-week sales numbers for any miniseries on Blu-ray and DVD.

“We are humbled by the overwhelming response from audiences to The Bible miniseries,” said co-executive producers Roma Downey and Mark Burnett. “First, the show was No. 2 on History, now it is No. 1 on Blu-ray and DVD and has been No. 1 in every country in which it aired.

“We feel incredibly blessed that we were able to bring this amazing love story to life on the screen. It is our hope that folks everywhere will continue to be touched by the message of the Bible and cherish these stories at home with their families for years to come. This is just the beginning."

The 10-part miniseries had 95 million cumulative viewers watching it on four consecutive Sunday nights in March, and the official application has reached 88 million total installs, making it a top 15 free app at iTunes. The four-disc Blu-ray features behind-the-scenes videos.

“Mark and Roma have created a work of broad cultural significance that has resonated deeply with audiences, and The Bible has quickly become a must-own DVD that families can enjoy together at home time and time again,” said Mary Daily, president and chief marketing officer of worldwide marketing for 20th Century Fox Home Entertainment.

Stephen Quinn, EVP and chief marketing officer for Walmart, added: “I’m so encouraged that Mark and Roma have produced this series. Walmart is proud to sponsor programming that is so appreciated by the families we serve. This series is being viewed by millions of people across the country, most of whom are Walmart shoppers. Family friendly programming is good for our customer, our business and our culture.”

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