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20th Century Fox Digital Drivers 2013

Mike Dunn, president, worldwide, 20th Century Fox Home Entertainment

Dunn oversees all of the studio’s domestic and international home entertainment businesses, managing $2.5 billion in annual revenue. And as digital becomes increasingly important, Dunn’s goal is to grow that revenue by offering consumers content in every way possible.

Convincing consumers to own entertainment via digital outlets — while also emphasizing Blu-ray ownership — is among Dunn’s current focuses.

He’s pushing Fox to be at the forefront of creating a digital pathway for consumers, by fostering affordable, accessible and easy ways for consumers to access their entertainment anywhere, anytime.

Dunn’s team works with 60,000-plus retailers and other industry partners to manage the hundreds of products released each year by the home entertainment unit. Before his current position, Dunn was EVP of sales and marketing for the studio, and before that SVP of Europe for 20th Century Fox Home Entertainment International.

Mary Daily, president and chief marketing officer, worldwide marketing, 20th Century Fox Home Entertainment

Daily is charged with creative development, promotions, digital and brand marketing, public relations and media for all products distributed worldwide.

She’s played a key role in helping consumers adopt Fox’s DVDs, Blu-ray Discs, digital copies and other digital versions of studio content. She’s overseen the record-setting Blu-ray release of Avatar and was the force behind marketing campaigns for X-Men: First Class, Star Wars: The Complete Saga, Rio, Fight Club, Alien Anthology and more.

A native of Scotland, Daily previously worked on campaigns for Titanic and Braveheart out of the studio’s London office and has held senior executive positions with MTV Networks International and Universal Pictures International. 

She is a member of the British Academy of Film and Television Arts (BAFTA) and serves as an independent assessor for Scottish Screen, a division of the U.K. Film Council.

Jamie McCabe, EVP, worldwide VOD and DigitalHD, 20th Century Fox

McCabe spearheads all of the studio’s digital business — something he’s been doing since the start — from ushering in the early days of scheduled analog exhibition of new-release films to managing a global distribution network that features hundreds of services and thousands of digital products.

He’s been there from the beginning of pay-per-view and video-on-demand to electronic sellthrough, and McCabe’s team has managed the transactional digital world of content with major telecoms, cable, satellite, IPTV and Internet worldwide. While at Fox, he’s brought the studio’s content to digital companies in more than 40 countries, managing the release of more than 400 films, including Avatar, the “X-Men” franchise, Titanic and more. He’s overseen the distribution of 120-plus TV series, including “24,” “Family Guy,” “Glee” and “Modern Family.”

Vincent Marcais, EVP, worldwide brand marketing, 20th Century Fox Home Entertainment

Marcais, a longtime executive with the studio, oversees the home entertainment division’s worldwide initiatives. He’s played a major role in moving Fox from a strictly physical disc distributor to one that works to get studio product to consumers in every way possible.

Previously serving as SVP of international brand marketing, Marcais came to Los Angeles after serving as Fox’s VP of marketing for the European home entertainment arm of the studio, based in London, where he oversaw marketing and sales development. He’s also served as acting managing director for Fox Home Entertainment Germany and marketing director at Fox Pathe Europa. Marcais began his career at Fox Video France.

Aubrey Freeborn, SVP, digital customer marketing, 20th Century Fox

For worldwide marketing of video-on-demand and digitally downloaded product worldwide, 20th Century Fox turns to Freeborn.

Freeborn has a hand in promoting all of Fox’s films and episodic TV programming that hit new and established digital venues. She’s currently focused on growing both the studio’s cable VOD and digital download businesses, in major and emerging markets. She works with Walmart’s Vudu, iTunes, Sony Computer Entertainment America, Best Buy’s CinemaNow, Xbox Live, Amazon VOD and others.

Some of her most notable digital achievements include first-of-their-kind interactive features for the digital launch of Avatar and premiering “New Girl” on iTunes as a digital download before it was broadcast.

Freeborn is co-chair of the Cable & Telecommunications Association for Marketing’s (CTAM) transactional movies-on-demand campaign and also works with DEG: The Digital Entertainment Group and the Digital Entertainment Content Ecosystem.

She first joined the studio in 2001 as director of marketing and worldwide PPV and VOD.

Tedd E. Cittadine, VP, digital distribution and licensing, 20th Century Fox

Cittadine is tasked with new business development and existing deal management for films and episodic TV content across Fox’s North American portfolio of transactional digital clients. That includes cable, satellite and Internet-based video-on-demand and electronic sellthrough.

Before his current role, he was executive director of the studio’s strategy and business development group, where he worked on new business initiatives. Prior to joining Fox, he was senior manager of mergers and acquisitions for AOL’s corporate development group.

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