Third ‘Ice Age’ Heats Up Charts4 Nov, 2009 By: Thomas K. Arnold
Ice Age: Dawn of the Dinosaurs, from 20th Century Fox Home Entertainment, debuted at No. 1 on both the national home video sales and rental charts for the week ended Nov. 1.
The DVD and Blu-ray Disc release of the third installment in the animated family franchise, which grossed just under $200 million in U.S. theaters, was heavily promoted by the studio. Launch events included a media day for “mommy bloggers” and the unveiling of a giant ice sculpture of Scrat, one of the film’s most prominent characters.
Ice Age generated 11% of its first-week sales from the Blu-ray Disc edition. That’s a surprisingly high percentage for a family film, but actual unit sales weren’t enough to dislodge Paramount/DreamWorks’ Transformers: Revenge of the Fallen from the No. 1 spot on the Nielsen VideoScan Blu-ray Disc chart. In its second week in stores, Transformers generated 24% of its total sales from the Blu-ray Disc edition.
Transformers slipped to No. 2 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart its second week in stores.
Walt Disney Studios’ direct-to-video sequel Tinker Bell and the Lost Treasure debuted at No. 3 on the sales chart, with the Warner horror movie Orphan, which scored a $41.6 million box office haul, bowing at No. 4.
Orphan debured at No. 3 on the rental chart.