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Sales for Senior Workout DVDs Soar

30 Sep, 2013 By: Angelique Flores

Absolute Beginners: Cardio & Strength Training Workout for Seniors should be a big success for Bayview Entertainment.

The title is already one of the top-selling in Bayview’s history, and it hasn’t even streeted yet, said Pete Appruzese, director of marketing for Bayview Entertainment.

The DVD streets Oct. 15 for $14.99.

In the program, Angie Miller leads a workout designed specifically for senior citizens to develop strength while improving balance and mobility. The workout takes a modern approach to fitness with safe and simple cardio, strength training and stretching segments, which include modifications.

“There’s been an increasing amount of information about senior citizens using fitness programs to promote health and quality of life,” Appruzese said. “The experts seem to say that even mild cardio and strength workouts are extremely effective for seniors. And retailers are realizing there’s a substantial market of seniors who have been virtually ignored for a long time.

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