Gaiam Inks Deal to Distribute Screen Media Titles9 Jul, 2009 By: Chris Tribbey
Fitness DVD company Gaiam has reached a two-year distribution agreement with Screen Media, the companies announced July 9.
“[Screen Media’s] wide range of titles spans all genres and features some of the biggest names in entertainment dealing with themes of relationships and the human condition,” said William Sondheim, president of entertainment and worldwide distribution for Gaiam. “Additionally, this exciting deal will help continue to improve Gaiam’s non-theatrical market share, which has grown from under 1% to more than 6% with a No. 5 ranking in less than 4 years.”
Gaiam will be the exclusive retail distributor for Screen Media feature films and other programs through September 2011.
“The company’s distribution strategy and extensive reach in the marketplace is exactly what we are seeking to help us deliver the greatest amount of exposure for our films in the DVD marketplace,” said Robert Baruc, president of Screen Media Films.