Walk & Firm
By : Angelique Flores | Posted: 30 Jan 2010
Fitness expert Leslie Sansone, famous for her popular “Walk at Home” DVDs, has a batch of new releases coming out this quarter as well as some special promotions.
QVC will air a live a 24-hour “Today’s Special Value” event Jan. 29 featuring Sansone, who will promote her new DVD, Walk, Eat, Lose ($39.99). The set contains seven DVDs, body-boost cables and a planner, and offers a 21-day program. The programming contains walks, super walks with hand weights and a meal plan, with Sansone cooking seven healthy breakfasts, lunches and dinners as well as healthy snacks.
“A lot of people still have questions about what a healthy lunch looks like and what portions are healthy and normal,” Sansone said.
QVC will have an exclusive window for the title from Jan. 29 through the end of February.
During the television promotion, QVC will air clips from Sansone’s DVDs as well as testimonials from moms who have lost more than 100 pounds using her “Walk at Home” DVDs.
Sansone was on QVC two years ago and sold out of DVDs before the 24-hour period was up — totaling 100,000 units on QVC and trickling down to sales of her DVDs in general.
“That appearance really drove sales at retail,” Sansone said.
Sansone also has teamed up with AARP to offer the senior group’s nearly 40 million members up to half off select “Walk at Home” DVDs and DVD bundles from Sansone as well as half of a one-year Walk Club membership (regularly $29). The Walk Club is an online club, whereby members can find walking plans, meal plans, video streams of workouts, health and fitness tips, and articles, message boards and chat rooms.
“Walking offers tremendous health benefits that can help older adults stay independent,” said David Mathis, SVP of health products and services for AARP Services. “Leslie Sansone’s ‘Walk at Home’ program is a wonderful complement to the existing suite of fitness offerings AARP makes available to help our members stay active and live healthier.”
The relationship started this month, and for two years AARP’s nearly 40 million members will be able to take advantage of the discounts, while Sansone will be able to market her fitness products to its members.
“I’m 25 years into this walk at home program, and I’m surprised at how it grows, where it goes,” Sansone said.
Sansone’s next two releases, from Anchor Bay Entertainment, are both fitness kits.
Walk & Firm debuts Feb. 2 at $19.97. The DVD program features interval training with the cardio (walking) and strength training exercises, a one-mile bonus walk, and two firm bands.
Fast Start! 3 Fast Miles streets March 16 (prebook Feb. 11) at $21.97. The set features two previously released DVDs — Fast Start and 3 Fast Miles — and a pedometer.
Last year, Sansone’s 5-Mile Walk finished in the No. 9 spot, according to Nielsen VideoScan. The title competed against many popular fitness brands based in such television shows as “The Biggest Loser.”
“‘Walk at Home’ is the only walking brand, and walking is still America’s favorite form of exercise,” Sansone said.