'Twilight’ DVD Spurs Hot Topic Comp Sales9 Apr, 2009 By: Erik Gruenwedel
Hot Topic Inc. said March DVD sales of hit teen vampire film Twilight helped boost first quarter same-store sales more than 7%, exceeding analyst projections.
Topic operates 679 teen-based clothing stores and 158 Torrid locations.
The chain actively participated in the March 21 home video release of Twilight, including taking preorders on its website, which it said accounted for about 50% of the same-store sales increase.
Hot Topic reported fourth quarter (ended Jan. 31) net income of $14.1 million on revenue of $238 million.