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Rentrak Posts Third-Quarter Loss



By : Erik Gruenwedel | Posted: 08 Feb 2010


Costs attributed to its digital businesses and acquisition of Nielsen EDI resulted in Rentrak reporting a third-quarter (ended Dec. 31) net loss of $579,000, compared to net income of $1.2 million during the prior-year period.

The Portland, Ore.-based media data-tracking service continued to generate the bulk of its $23.1 million consolidated revenue from its pay-per-transaction (PPT) DVD/Blu-ray Disc revenue-sharing program.

The PPT business generated $18.8 million in revenue, down nearly 5% from $19.7 million in revenue last year.

Rentrak’s advanced media information (AMI) division, which includes cable video-on-demand (VOD) tracking, grew revenue 34% to $4.3 million from $3.2 million last year. The AMI segment represented 19% of consolidated revenues, up from 14% for the third quarter of fiscal 2009.

During the quarter, Rentrak signed a rev-share deal with airport DVD rental service, InMotion Entertainment, in addition to entering into a data-tracking contract with Bloomberg TV, establishing a local-TV tracking program and launching a video game advertising monitoring service.

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