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Rentrak Acquires Global Box Office Data Tracking Service

15 Dec, 2009 By: Erik Gruenwedel

Rentrak Corp. Dec. 15 said it acquired Nielsen EDI, a data tracking service focused on international box office, from The Nielsen Co. for $15 million.

The transaction, which is expected to close in the first quarter of 2010, is subject, in some jurisdictions, to consultation with employee representative bodies and other regulatory requirements.

The deal does not include VideoScan, Nielsen’s tracking service focusing on home entertainment, including DVD and Blu-ray Disc sales.

Portland, Ore.-based Rentrak said assimilating Nielsen EDI, which captures box office results from more than 50,000 movie screens in 14 countries, including the United States, Canada, Australia, Argentina, Brazil, France, Germany, Hong Kong, India, Japan, Korea, Mexico, Russia, Spain and the United Kingdom, with its “box office essentials” would cover 90% of the global theatrical box office market.

“This transaction will provide Rentrak with a substantial global platform, further enabling our ability to provide measurement capabilities and analytics to entertainment, media and advertising companies throughout the world, and from which to pursue new business opportunities,” said Bill Livek, Rentrak’s CEO, in a statement.

The Nielsen Co., synonymous for its signature TV rating service and related media measurement operations, also owns various trade shows and business publications. Nielsen Dec. 10 announced it sold eight of its brands, including Billboard, The Hollywood Reporter and Adweek, to e5 Global Media.

“They were looking to sell off some assets and we were looking for some opportunities,” said a Rentrak spokesperson.

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