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‘Green Monday’ Attempts to Top $900 Million

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By : Erik Gruenwedel | Posted: 14 Dec 2009

Online retailers Dec. 14 unveiled myriad discounts and specials on so-called “Green Monday,” in an effort to surpass for the first time $900 million in single-day consumer spending.

To date, Cyber Monday (Nov. 30) has generated $887 million in online revenue, which was just a scant percentage point behind No. 1 e-commerce day, Dec. 9, 2008, according to comScore.

For the holiday season-to-date, $19.9 billion has been spent online, representing a 3% increase compared to the same period last year.

“Green Monday is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold,” said comScore chairman Gian Fulgoni.

Amazon offered as its “deal of the day” the Blu-ray Disc release HBO wartime series, “Band of Brothers,” for $39.99 — 60% off the suggested retail price.

Walmart.com offered the Panasonic BDP-120FD Blu-ray player with BD-Live (Internet) connectivity for $129.

Target.com offered Holiday Favorites Collection in Blu-ray from 20th Century Fox Home Entertainment, featuring Jingle All the Way with Arnold Schwarzenegger, Home Alone and Miracle on 34th Street for $35.99 — 49% off suggested retail price.


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