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Ascent Media Buys Indie Download Site

9 Sep, 2008 By: Erik Gruenwedel

Global Media Exchange (GMX), a unit of Santa Monica, Calif.-based Ascent Media, acquired inDplay, a San Francisco-based online movie licensing and download platform that will relaunch in 2009 as www.thexchange.net.

Financial terms of the deal were not disclosed.

In the interim inDplay.com will continue as a platform that allows independent filmmakers, TV producers and distributors to streamline content transactions and provide rights management across multiple platforms, including both packaged and electronic media.

Genres include action/thriller/horror, documentaries, romantic comedies/chick flicks, high-definition and foreign titles.

Global Media Exchange is expected to continue inDplay’s partnership with Amazon’s CustomFlix.com that provides DVD authoring and replication for independent films.

“By acquiring a key IP (Internet protocol) and learning from their development history, we are enabling GMX to take on new business sooner,” said Steve Lyons, SVP of business development for GMX.

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