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Mill Creek Inks Distribution Deal with BabyFirst

7 Aug, 2012 By: Chris Tribbey

Minneapolis’ Mill Creek Entertainment has signed a DVD distribution deal with toddler content company BabyFirst.

“There is a tremendous opportunity, given the incredible reputation of this content along with our strengths with retail and online partners, to reach families throughout the United States and Canada and deliver dynamic DVD offerings of this programming while offering consumers a compelling value,” said Ian Warfield, president and COO of Mill Creek Entertainment.

Among the first titles to be distributed by Mill Creek are “Harry the Bunny” and “Shushybye Baby.” BabyFirst content is available on DirecTV, Dish Network and Comcast in the United States.

“Mill Creek Entertainment has a tremendous track record among top retailers, and we are confident this partnership will produce unequaled opportunities for our content across the U.S. and Canada,” said Sharon Rechter, EVP of business development and marketing for BabyFirst.

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