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Erik's Spin


Buy 'MIB' on Blu, Get $10

22 May, 2012 By: Erik Gruenwedel

If consumers need a reason to buy Men in Black or Men in Black II on Blu-ray Disc — the latter for the first time — Best Buy is selling both titles, starring Will Smith and Tommy Lee Jones, with UltraViolet for $12.99 each.

Even better, the No. 1 consumer electronics retailer gives buyers $10 toward the purchase of a ticket to see Men in Black 3, which debuts in theaters nationwide May 25. The $10 is redeemed online only with a valid email address. The offer is good through July 5.

With the average non-3D movie ticket priced nationally around $8, according to the National Association of Theater Operators, Best Buy is essentially paying consumers to see the movie. Combined with the fact that consumers can trade in each BD title for $5 in Best Buy store credit (or cash at another buy-sell-trade retailer) after watching the enclosed sneak peek of MIB3 and registering each title on UltraViolet, the return on investment is a no-brainer.

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