By Chris Tribbey | Posted: 10 Mar 2009
Two Internet-connected TV companies have teamed to make interactive TV, or tru2way, easier on cable companies.
Software developer Zodiac Interactive and interactive TV content services company ActiveVideo Networks will work together to offer quicker and more reliable ways to engage in tru2way.
A tru2way service enables viewers to access VOD and PPV without the need for a set-top box. So far only Panasonic and Comcast are testing such a service.
“ActiveVideo has been a leader in bringing the Web media experiences that consumers are seeking to the television screen where they enjoy them the most,” said Zodiac COO Alexander Libkind. “Now, with [this agreement], ActiveVideo’s Web environment can extend the capabilities of tru2way to allow cable system operators, traditional programmers and Web media content providers to more easily include … interactive Web services.”
ActiveVideo president and CEO Jeff Miller said the two companies would “help to speed the deployment of interactive television services that will increase subscriber loyalty and generate new revenues for operators and programmers