ZillionTV Announces Partnership With MillerCoors1 Apr, 2009 By: Billy Gil
Personalized TV platform ZillionTV has announced an advertising partnership with beer brand MillerCoors.
ZillionTV allows viewers to watch targeted, ad-supported content from the Web for free on their TV as well as rent and buy content for a fee. MillerCoors will leverage ZillionTV’s advertising video on demand (AVOD) model, which allow viewers to pick advertising categories based on their interests.
“MillerCoors is widely-recognized for creative advertising and its commitment to innovative and emerging advertising models,” said Bonnie Stone, SVP of advertising, ZillionTV. “We are thrilled that such a prominent brand has identified ZillionTV’s AVOD platform as a valuable medium to deliver addressable and interactive television advertising.”