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Warner Bows Movie Apps

16 Feb, 2011 By: Erik Gruenwedel


Warner Bros. Digital Distribution Feb. 16 launched Web-based apps for Oscar-nominated Inception and The Dark Knight, both directed by Christopher Nolan.

The “App Editions” of the theatrical and home entertainment hit films are playable on an Apple iPad, iPod Touch and iPhone, and available for free on the App Store.

The apps feature the first five minutes of the theatrical release, in addition to select bonus material such as games, trivia, soundtracks and soundboards.

The entire movie can be accessed via an in-app purchase, which enables downloading and unlimited streaming, as well as access to all bonus content available within the app.

“Inception: App Edition” allows users to download or stream the film ($11.99), in addition to bonus materials, including three never-before-released tracks from the Oscar-nominated score composed by Hans Zimmer that can be streamed via Airplay.

The app also includes concept art, productions stills, movie poster artwork, bonus video showing a behind-the-scenes look at how Nolan’s unique vision was brought to life, and copies of “The PASIV Device Instruction Manual” and “The Cobol Job” comic.

“The Dark Knight: App Edition” allows consumers to download a permanent copy of the film for $9.99 or stream it through the app. There are more than three hours of bonus clips, photo galleries, trailers, video trivia and audio one-liners that can be used as ringtones.

While watching the film, fans can also connect with friends by sharing their favorite movie quotes through Facebook and Twitter and watch a feed of social networking chatter directly related to the movie in real-time.

“For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale,” said Thomas Gewecke, president of Warner Bros. Digital Distribution.

Gewecke said the studio plans to bow App Editions for 100 titles, including catalog fare, in the near future.

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