Vudu Bows High-Def Movies2 Oct, 2008 By: Erik Gruenwedel
Broadband movie set-top box company Vudu Oct. 2 launched HDX, a proprietary high-definition video format that allows viewing of Web-based content in 1080p resolution.
Santa Clara, Calif.-based Vudu, which boasts a library of more than 10,000 studio movies, TV shows and adult content delivered through a proprietary set-top box, said it has compiled a library of 65 titles in HDX, including Smart People, The Bank Job, Street Kings, 21, Baby Mama, Made of Honor, Cleaner and Vantage Point, among others.
Rental prices for HDX titles range from $3.99 to $5.99, compared to standard definition fare from $2.99 to $4.99.
A spokesperson said HDX does not rival Blu-ray but is superior to other Web-based HD formats delivered in 780p resolution.
Now through Dec. 31, Best Buy will give a $200 movie credit to purchasers of $299 Vudu system.