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Transactional VOD Ups DirecTV’s Revenue

23 Feb, 2011 By: Erik Gruenwedel

DirecTV Feb. 23 said increased revenue from pay-per-view programs and transactional video-on-demand rental movies contributed to the satellite TV operator reporting fourth-quarter (ended Dec. 31) income of $618 million, compared with a loss of $32 million during the previous-year period.

El Segundo, Calif.-based DirecTV added more than 600,000 subscribers in the quarter and 1.9 million for the year — the second best in the company’s history. Notable sub driver was DirecTV’s NFL Sunday Ticket football package, which offered increased regional games — all in high-definition.

The results are in marked contrast to the cable industry, which continues to see declines in monthly subs, notably among video users, transactional VOD and premium channels.

The average revenue per subscriber increased $4.28 to $96.64.

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