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TiVo Offers Antenna Incentive

22 Apr, 2009 By: Erik Gruenwedel


In the quest to conform to the digital transition for over-the-air television transmissions, many consumers erroneously believe the outdoor antenna has essentially been declared dead.

Indeed, conventional wisdom would suggest that HD programming is available only through cable or satellite, when in reality it is also accessible more economically over-the-air through a digital antenna.

Digital video recording pioneer TiVo is offering a free wireless adapter ($59.95 value) and a $50 selection of movies and music to consumers equipped with a digital antenna and who own or buy a $299.99 TiVo HD DVR. The TiVo HD DVR includes access to YouTube videos and movie streaming, and downloads from Netflix and Amazon Video On Demand — the latter requiring either a separate subscription or additional rental fees.

The Consumer Electronics Association and National Broadcasters Association have set up a Web site, www.antennaweb.org, that allows consumers to determine whether their geographical area is suited to an antenna and what kind of digital antennas are available.

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