Time Warner Cable Reinstates iPad Live TV Channels17 Mar, 2011 By: Erik Gruenwedel
Time Warner Cable’s learning curve rolling out an app to stream live television on the Apple iPad took another twist March 17 when the No. 2 cable operator reinstated all 32 channels available to users.
In a post, TWC said the app was fully functional the day after it removed 17 content channels citing an unusually high surge in users attempting to access the information. The app allows iPad users to stream live TV while in the home and not from a remote location.
“We made a run to the country store: Our app is back up and running,” wrote Jeff Simmermon, director of digital communications. “We appreciate your patience.”
Content networks offered via the app include Disney (Disney Channel, ABC Family, Lifetime Movie Network), Discovery (Animal Planet), Viacom (MTV, Nickelodeon, Comedy Central, BET, Spike, VH1, CMT), Fox (F/X, National Geographic), Rainbow/Cablevision (AMC), Univision (Galavision), Scripps (Travel Channel) and Hallmark. In addition, Time Warner Networks (such as CNN and HLN), Discovery, TLC, A&E, History, Fox News, Food Channel and HGTV, and all NBC Universal networks such as Bravo, CNBC, E!, MSNBC, USA and Syfy.
Analyst Richard Greenfield with BTIG Research in New York believes there is more to the story than the app’s popularity overwhelming the system to the point TWC had to drop 17 channels after user authentication issues and inability for some customers to download the free app surfaced March 15.
Greenfield believes content holders and related parties became alarmed that the app would circumvent traditional data tracking (ratings) measures used to entice advertisers and secondary incremental pay-TV revenue streams, among other issues.
“We believe cease and desist letters will be coming to TWC in the near-future — stay tuned,” Greenfield wrote in a post.