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Time Warner Cable Bows Live TV iPad App

14 Mar, 2011 By: Erik Gruenwedel

Time Warner Cable March 14 said it is launching an iPad app that allows subscribers to watch up to 30 channels of live TV — the first cable operator to offer such a service.

Set to bow as a free download March 15, the app represents another extension of former parent Time Warner Inc.’s ambitious TV Everywhere platform. The concept allows participating media providers to grant unlimited on-demand access across multiple devices to monthly subscribers at no additional charge.

Cable and satellite operators, and media owners view ubiquitous access as a means of thwarting over-the-top content aggregators such as Hulu and Netflix. The latter also offer apps for myriad consumer technology devices — but not for live TV.

In a separate study, Larchmont, N.Y.-based Horowitz Associates Inc. found 31% of urban consumers watch TV content via alternative platforms such as on a computer/laptop, a mobile device/tablet, or streamed directly from the Internet to the TV through a device such as an Apple TV, Vudu, an Xbox or connected Blu-ray Disc player.

Indeed, Time Warner Cable reported a decline of 141,000 residential video subscribers during the most recent fiscal period. Video subscribers include those opting for premium channels such as HBO and Showtime and transactional video-on-demand, among other features.

With more than 12 million video subscribers, Time Warner Cable is the second largest behind Comcast. It is also the fourth-largest pay-TV provider behind Comcast DirecTV and Dish Network.

“This enables you to convert any room in a house into a TV room," Time Warner Cable COO Rob Marcus said in a statement.

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