Survey: Nearly Two-Thirds of U.S. Adults Have Broadband17 Jun, 2009 By: Chris Tribbey
As of April, nearly two-thirds of American adults have broadband Internet connections, a 15% jump from the end of 2008, according to new data from the Pew Research Center’s Internet & American Life Project, released June 17.
Sixty-three percent of Americans reported having broadband as of April, even though they reported paying more per month ($39) than they reported paying in May 2008 ($34.50).
“For many Americans, a home broadband connection is a conduit for connecting to community and economic opportunity,” said John B. Horrigan, associate director of the Pew Internet Project and principal author of the report. “That puts broadband in the ‘must keep’ category for most users, even when economic times are tough.”
And times are tough: 9% of Internet users in the April survey said they have cancelled or cut back on some of their online services, 22% of adults said they had cancelled or cut back on their cable TV service in the past 12 months, and 22% of cell phone users said they had cancelled or cut back on their service in the past 12 months.
However, among all broadband users, low-income and senior citizen survey respondents reported large year-over-year jumps in terms of adoption: 30% of those 65 and older were using broadband (up from 19%), as were 35% of those making less than $20,000 (up from 25%). Of rural Americans, who made up 17% of the respondents, 46% were using broadband, up from 38% in 2008.