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Study Says ‘TV Everywhere’ Could be a Hit

14 Jul, 2010 By: Chris Tribbey

A study by research firm The Diffusion Group finds that 60% of broadband users, or 95 million consumers, are high on the idea of “TV Everywhere,” a concept that would allow for TV content on demand on multiple devices.

Nearly 35%, or 54 million, would be willing to pay an extra $5 a month for such access. Nearly 40% of pay TV subscribers would do the same.

“Current TVE-type offerings remain relatively fledging services with little in the way of compelling content,” notes Michael Greeson, TDG founding partner and author of the report. “That’s to be expected from a service breaking new ground and no doubt feeds operator belief that these services should be viewed as a free value-added service to existing residential TV subscribers as opposed to a new service capable of generating additional revenue.”

Greeson said Netflix and pay TV operators should follow the lead of Hulu and introduce a premium streaming tier with high-value Hollywood content.

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