Study: MySpace a Top Destination for Movie Info29 Oct, 2008 By: Chris Tribbey
A Nielsen study showed social networking site MySpace.com beat out Yahoo, Google, and AOL as the No. 1 site for 15- to 24-year-olds when it came to where they sought out information about films. Viewers went to MySpace for ads and information about movies over TV as well.
“MySpace has a long history with captivating movie-going audiences,” said Jeff Berman, president of sales and marketing for MySpace. “The Nielsen study shows that if you want to reach a passionate movie audience, MySpace is the place to focus your efforts. Creating a central point to drive your audience to before your movie opens is paying off in ticket sales and awareness for our movie clients.”
The research gathered data about 13 major films over the course of two years, interviewing 11,262 young people in both large and small markets.
The “viral marketing” MySpace information drew 29% of respondents as their very first source and was cited among a majority of 15- to 24-year-olds as a better source than Google; 70% of those interviewed had an active MySpace page.