Study: Global IPTV Subscribers to Hit 65 Million by 201422 Mar, 2010 By: Chris Tribbey
Thanks to a stronger push for connected HDTVs in Western Europe and the Asia Pacific region, there will be more than 65 million IPTV subscribers worldwide by 2014, according to a forecast from Strategy Analytics.
“One constant theme we’ve seen in our multi-country survey work is a low perceived value for money among pay-TV subscribers,” said David Mercer, VP of Strategy Analytics’ Digital Consumer Practice. “Service providers need to concentrate on coherently explaining IPTV’s value proposition, something that few have been able to successfully achieve so far.”
Proof that IPTV offerings may be able to pick off standard cable company customers can be found in a Strategy Analytics survey of cable customers in Western Europe. It found that only 21% of cable customers rated their value for money as high.
“Telcos have a deeply ingrained 'monopoly mindset,'” said Ben Piper, director of the Strategy Analytics’ Multiplay Market Dynamics service. “IPTV represents the first time they have ever been second to market, and building to well-established consumer expectations is no easy task. IPTV needs to do more than replicate what the cable companies are offering. To be successful, it needs to surpass it.”