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Sony PS3 Expands Movie Streaming in the U.K.

13 Oct, 2010 By: Erik Gruenwedel

Sony Computer Entertainment Europe Ltd. Oct. 13 said it inked a deal with London-based LoveFilm to expand the latter’s movie and TV program streaming service via the PlayStation 3 system.

LoveFilm is the largest online disc rental service in the United Kingdom, with more than 1.4 million monthly subscribers and 67,000 titles. There are more than 3 million households in the United Kingdom with a PS3.

Indeed, some analysts contend it was the presence of Lovefilm that kept Netflix from launching a streaming service in the region.

Netflix and Sony partnered in 2009 to allow subscribers to stream content via PS3 consoles.

Collaboration with Sony’s PS3 represents the most significant extension of Lovefilm’s direct-to-TV rollout, which in March first began testing streams via Sony Bravia Internet TVs, Blu-ray Disc players and Blu-ray home theater kits.

“We know there is a huge interest within our audience for film, and so the addition of Lovefilm to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3,” said Ray Maguire, managing director of Sony Computer Entertainment UK. “Lovefilm has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically.”

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