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Sonic Partners With Boxee

15 Jun, 2010 By: Erik Gruenwedel

Sonic Solutions June 15 said it inked a deal with Boxee, upstart creator of social media software and hardware, to help distribute its RoxioNow movie download software.

The partnership is the latest in a string of agreements Novato, Calif.-based Sonic has signed as it aggressively seeks to accelerate digital distribution of movies and TV programming to portable media devices and into the home from the Internet.

As part of the deal, Boxee said it would license RoxioNow in order to power premium entertainment storefronts through its Web-to-TV desktop application, as well as upcoming set-top boxes, TVs and mobile devices running Boxee, pending device review by content providers.

“Boxee is leading the charge to bring the creativity and flexibility of the Web to the TV and is another example of how our RoxioNow technologies and infrastructure can enable a wide array of companies to quickly develop and launch premium content services,” said Sonic CEO Dave Habiger.

RoxioNow is available on a variety of third-party distribution channels, including Blockbuster On Demand, connected PCs, TVs, set-top DVRs, Blu-ray Disc players, smartphones and mobile media devices.

Last week, Sonic announced similar partnerships with MOD Systems, DTS Inc., and 3D content delivery provider RealD.

Separately, Russell Investments said it will add Sonic to the Russell 3000 Index June 25 after the market close.

Hedge fund managers will have about 10 days to acquire Sonic shares, which Ralph Schackart, digital media analyst with William Blair & Co., believes will put “upward” pressure on the company’s stock.

“[it Should] generate higher-than-average trading volume, all else equal,” Schackart wrote in a note.

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