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Sonic has 3D Downloads in Sight

21 Jul, 2009 By: Chris Tribbey

3D movies from CinemaNow will be downloaded via the PC and then decoded for both 3D-ready digital TVs and 3D-ready PC displays, Sonic Solutions said July 21.

The CinemaNow solution does not use older anaglyph technology, instead using other stereoscopic glasses more similar to those seen in digital theaters. Sonic said it is also working with other consumer electronics companies to deliver 3D content to HDTVs and connected Blu-ray Disc players.

While Sonic had no specific titles to announce, the company is aiming to deliver its first 3D movie in the fourth quarter, and a company spokesman said the aim is to deliver 3D content in 1080p, and a company spokesman said the aim is to deliver 3D content in 1080p.

“Technical advancements by industry leaders such as Mitsubishi Electric, NVIDIA and Samsung have created the necessary display and processing platforms to bring the 3D cinematic experience home,” said Sonic president and CEO Dave Habiger. “Now through Roxio CinemaNow, we will enable consumers to conveniently access 3D entertainment instantly and enjoy its depth and impact on the small screen from the comfort of their couch.”

Teaming with computer technology companies, Sonic’s Roxio CinemaNow player will support NVIDIA 3D Vision and 3D Vision-Ready displays, including the Samsung SyncMaster 2233RZ and the ViewSonic FuHzion VX2265wm, which are already being used for 3D gaming.

“Through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3D Vision-capable GPUs … we hope to introduce millions of customers to the immersive world of 1080p 3D premium movies at home,” said Ujesh Desai, VP of GeForce business at NVIDIA.

Richard Doherty, research director for The Envisioneering Group said Sonic’s 3D moves are the next logical step for Hollywood content in the home.

“The same consumers demanding the finest in home video quality and convenience are now expecting to soon enjoy the score of new 3D theatrical releases in the comfort of their homes,” he said. “All the studio heads, cinematographers and technical wizards that we enjoy a dialogue with are confident that 3D in the home will soon become the next entertainment breakthrough.”

Chris Chinnock with the 3D@Home Consortium, said the  CinemaNow announcement was a step in the right direction for 3D in the living room.

“It’s probably going to be a positive move, as long as it’s not anaglyph, and the resolution and image quality is good,” he said.

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