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Sonic Delivers CinemaNow to the Mobile Phone

2 Mar, 2010 By: Erik Gruenwedel

Sonic Solutions March 2 said it would offer its Roxio CinemaNow movie streaming service to the Windows Mobile operating system, incorporated by a variety of cell phone manufacturers such as LG, HTC, Samsung and Palm, among others.

Microsoft’s Windows Mobile is projected to be the fourth-largest OS in 2010, with more than 25 million enabled handsets shipped, up 40% from 18 million handsets in 2009, according to research firm IDC.

The Window Mobile market share is expected to surpass 11% behind Symbian, Blackberry and the iPhone.

Novato, Calif.-based CinemaNow movie streaming is currently available in a series of Internet connected televisions, Blu-ray Disc players, PCs, set-top boxes, portable media players and laptops.

Sonic CEO Chris Habiger said the mobile technology is intended to provide content owners and consumers alternative options to the standard DVD and Blu-ray Disc.

“Sonic’s goal is to leverage device and format expertise … to power digital delivery as a format that offers consumers greater convenience and flexibility than physical discs,” Habiger said.

Ralph Schackart, digital media analyst with William Blair & Co. in Chicago, said Sonic would continue to rollout CinemaNow to all operating systems regardless of the market potential for movie streaming on cell phones.

“We continue to believe the key viewing area [for movies] is the living room,” Schackart wrote in a note to investors.

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