Roku, Clearleap Partner on Set-Top Initiative24 Jun, 2010 By: Chris Tribbey
Set-top company Roku has partnered with online TV technology company Clearleap, giving cable and satellite operators the opportunity to offer premium content via Roku players.
The agreement will allow multisystem operators (MSOs) to offer branded channels featuring movie libraries and traditional TV programming on a Roku set-top box. Roku devices already allow for Netflix and Amazon on Demand streaming, as well as content from Pandora, Major League Baseball, the National Basketball Association and Ultimate Fighting Championship.
“Clearleap’s platform opens a clear and easy pathway for premium programmers and TV operators to diversify the distribution of their content through the Roku player and will dramatically strengthen our value as an engaging living room entertainment device,” said David Krall, president and COO of Roku. “This also makes a strong case for MSOs to consider using Roku players in the home with Clearleap as a complete managed VOD service.”
The agreement will allow Roku owners to access VOD content charged directly to their monthly TV service bill.
“We built this platform with an eye on helping the TV industry leverage best of breed technologies to offer more value to consumers, programmers and operators,” said Clearleap co-founder and CEO Braxton Jarratt. “This partnership illustrates a viable way to bridge pay TV and Internet connected devices without abandoning the existing TV model. In fact, it extends the user experience while providing yet more opportunities for revenue generation and cross-platform presence.”
The Clearleap/Roku service will see a trial run over the next six months, with the companies anticipating a pay TV agreement by the end of 2010.