Report: People Want Web features, Premium Content on TVs3 Mar, 2009 By: Chris Tribbey
More than 33% of American households with broadband want Web features for their Internet-connected TVs and set-top boxes, according to a new report from research firm Parks Associates.
“Broadband households are growing accustomed to viewing video off the Internet,” said Kurt Scherf, VP and principal analyst and Parks Associates. “Demand for Web and user-generated content will increase, and those desires will influence their CE purchases and service-provider choices. Widgets and VOD libraries will be the first in a long line of advanced video services people will want in their living rooms.”
The report — “From Boob Tube to YouTube” — also shows that half of the respondents wanted premium content, such as paid-for TV shows and movies on demand.
Parks Associates will present the rest of its findings later in March. For more information visit www.parksassociates.com.