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Report: Mobile Video Consumption Rises

11 Feb, 2010 By: Erik Gruenwedel

Smartphones like the iPhone have upped mobile video consumption

Live television, music and user-generated content contributed to a 54% surge in mobile video consumption in 2009, according to a new report.

QuickPlay Media found that from Oct. 1 to Dec. 31, 2009, average video downloads per user rose from 8.3 in the third quarter to 9.9 in the fourth quarter, driven primarily by repurposed episodes of TV shows from ABC, CBS, NBC, ESPN, MTV and Discovery Channel.

During the fourth quarter, the typical amount of time consumers spent viewing a stream saw a sharp increase from three minutes and 13 seconds in the third quarter to four minutes and 14 seconds in the fourth.

This can be attributed in part to the increasing availability of popular long-form content and growing adoption of media-friendly smartphone devices. The report said innovations such as a mobile set-top box that enables distribution of premium programming to portable devices and other consumer electronics hardware would spur further growth and interest.

"Mobile video services and devices have rapidly evolved to become a compelling alternative to other sources of television content," said Susan Kevorkian, program director, mobile media & entertainment at IDC.

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