Report: Less Than 1% Watch Videos on Mobile Phones18 Mar, 2009 By: Erik Gruenwedel
Dissemination of video on mobile phones might be the talk of marketers, but less than 1% of consumers said they watch videos on the portable handsets, according to a new report.
Based on a survey of 3,000 predominantly female Gen Y and baby boomers (51% to 49% male), 86% of respondents said they spent zero hours per week watching videos on a mobile phone or portable device, according to consulting firm Accenture (formerly Arthur Anderson).
About 41% respondents said they primarily make phone calls, followed by 22% who text message and 16% who check e-mail. Just 3% surf the Internet on their phone.
Indeed, while portable video consumption barely rates mention, 36% of baby boomers said they would watch online video, including news and social networking sites, this year compared to 26% in 2008.
Interestingly, among Gen Y respondents, the desire to consume online video actually declined 1% to 67%, from 68% last year.
In addition, video game system ownership increased to 25% among boomers from 19% last year, while dipping 3% to 70% among Gen Y respondents.
In fact, boomers were more likely than Gen Y respondents to increase consumption of all things digital, with the exception of portable video.