Report: Kids More Active Online7 Jul, 2009 By: Chris Tribbey
During May, kids age 2-11 made up nearly 10% of the active online universe, according to a new report from Nielsen Online. More than 10 million of the children were watching online video.
Nearly 16 million young children were online during May, an increase of 18% since 2004. The 16 million was roughly split between boys and girls.
“The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1% from 2004 to 2010,” the report reads.
Those kids are also spending more time online, with 11 hours total in May 2009, compared to 7 in May 2004. Boys did spend roughly 7% more time online than girls, though girls viewed 9% more Web pages.
Parents with children 11 and under, or 38.2 million adults, account for 26.3% of the online population, Nielsen said.