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Report: Google, Sony Team to Expand HDTV Web Content

18 Mar, 2010 By: Chris Tribbey

Google, Sony Electronics and Intel are working on a new Web platform for connected HDTVs, the New York Times reported March 17.

Dubbed Google TV, the project may involve a set-top box or embedment on new Internet-connected HDTVs, and would expand Web offerings beyond the basic Netflix, Vudu, and Picasa-like applications available today, the paper reported.

Intel said it would not comment on “speculation,” and a request for comment from Sony Electronics was not immediately returned.

“We don't comment on rumor or speculation,” a Google spokesperson said.

The platform would be opened up to third-party developers, to allow more applications to be offered to consumers, the paper reported. A prototype set-top box has been built, the Times wrote.

Richard Bullwinkle, chief evangelist for Rovi Corp., said it shouldn’t come as a surprise that Google is upping its profile in the TV space.

“In the same way the number of Internet sites exploded in the early 90s, the number of sources for good entertainment content is exploding,” he said. “Good metadata, great recommendation, and yes, good search, will all be part of the equation for finding the fraction of the content that might interest you.”

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