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Report: Consumers Want Connectivity, Apps For Holiday CE

24 Nov, 2009 By: Chris Tribbey

Consumers may be spending less this holiday season, but the consumer electronics they do buy will likely be Internet connected and support various applications, according to Yankee Group research.

While the research firm is reporting 63% of consumers plan on spending less this year than they did in 2008, and 26% of respondents said they’ll buy less in terms of volume, connected devices that support auto-updates and applications will be what they’re looking for when they do hit stores.

“Connectivity is hot this holiday season. Alongside the growing demand for connected devices, the popularity of app stores and downloadable add-ons is also on the rise, going beyond the mobile phone and onto TVs, MP3 players and more,” said Dmitriy Molchanov, analyst for the Yankee Group. “CE manufacturers and retailers should get wise to these golden tickets for holiday dollars.”

According to Molchanov 47% of consumers want connectivity on MP3 players, 42% are looking for that ability on digital cameras, and 40% want it on their HDTVs.

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