Report: Consumers Prefer Internet on TV10 Mar, 2010 By: John Latchem
Consumers would rather have Internet content available through their TV than the other way around, according to a new survey by market research firm In-Stat.
The study, “OTT Video Platforms, Devices, and Consumer Expectations,” found that 26% of U.S. consumers respondents viewed TV over the Internet more than once per week. But nearly 40% of consumer broadband household respondents wanted a combination of services, and almost three-fourths wanted to acquire all their video content, including Over-the-Top (OTT) video such as from YouTube, from their pay-TV operator.
“Consumers want the best of both worlds: Pay TV and OTT Video,” said In-Stat analyst Keith Nissen.
The study also found that computers are still the primary devices used for viewing Internet TV, but consumers are increasingly using other devices to route Internet video to their TVs, such as media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs. The number of Web-enabled devices in operation in the United States is expected to grow to 102 million by 2013, up from 24 million at the end of 2009.