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Report: Blockbuster, Microsoft to Bow Mobile Content

By Erik Gruenwedel | Posted: 01 Dec 2008

Blockbuster and Microsoft are reportedly working on delivering movies and TV shows to third-party portable media devices.

The Dallas-based DVD rental giant, which last week launched a proprietary set-top box for movie streaming, is attempting to incorporate Microsoft’s Live Mesh software, enabling consumers to download content from Blockbuster kiosks onto portable devices, according to a report by the Dallas Morning News.

Live Mesh is currently used to facilitate communication and share data between Microsoft programs and computers.

Blockbuster CEO Jim Keyes has made no secret of his desire to offer content across multiple distribution channels, including 5,000 Blockbuster locations in the United States. In previous financial calls, Keyes said he (thanks to being CEO) is able to download movies onto a prototype SD (secure digital) card that can be played on his Blackberry.

While much of this remains a work in progress, Blockbuster remains upbeat on possibilities such as offering consumers movie downloads at airports.

"Eventually, we'll give customers instant access to any movie on any device with an Internet connection and a screen," Keith Morrow, Blockbuster's chief information officer, told the Morning News.

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