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Report: Asia/Pacific Buoys Slumping Satellite Set-Top Box Market

21 Jul, 2009 By: Erik Gruenwedel

Strong demand for high-definition digital video recorders in the Asia/Pacific region, including India, is projected to sustain a sluggish satellite set-top box television market, according to a new report.

Scottsdale, Ariz.-based In-Stat found the global satellite set-top box market grew 6% in 2008, underscored by triple-digit growth in Asia/Pacific and India.

Cable and satellite operators in the United States are dealing with the rise of the Internet and a freefalling advertising market as subscribers increasingly scrutinize monthly bills while considering alternative options, including less-expensive digital video recorders (DVR) against a backdrop of the global financial crisis and economic slowdown.

In addition, earlier this month DVR pioneer TiVo, in a court filing, said it was seeking $1 billion in contempt sanctions regarding ongoing litigation with satellite operator Dish Network, a unit of Echostar Communications. 

“In-Stat expects HD DVRs to overtake shipments of standard-definition DVR boxes in 2009, with some providers no longer offering SD DVR boxes,” said analyst Michelle Abraham. “More providers will stop offering them in the future, with some going so far as to eliminate all SD boxes from their product lineup in a few years.”

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