Report: 36% Would Watch Movies on iPad22 Mar, 2010 By: Erik Gruenwedel
More than a third of consumers said they would watch Hollywood movies and videos if they owned an Apple iPad, according to a comScore survey regarding the pending Apple device.
Apple, which is taking pre-orders online for the $499 iPad, is bowing the device April 4.
The Reston, Va.-based research firm found that 15% of respondents said they were seriously considering purchasing the mini computer, while 1% said they already done so.
Nearly half said they would use the iPad for browsing the Internet (50%) and e-mail (48%), while more than one-third said they would use it for listening to music (38%), reading books (37%), maintaining an address book/contact list (37%), storing and viewing photos (35%) and reading newspapers and magazines (34%). Watching movies and videos tallied 36%.
ComScore found that respondents already familiar with making digital content purchases via iTunes would have a relatively higher receptivity to making similar purchases on the iPad.