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Report: 36% Would Watch Movies on iPad

By : Erik Gruenwedel | Posted: 22 Mar 2010

More than a third of consumers said they would watch Hollywood movies and videos if they owned an Apple iPad, according to a comScore survey regarding the pending Apple device.

Apple, which is taking pre-orders online for the $499 iPad, is bowing the device April 4.

The Reston, Va.-based research firm found that 15% of respondents said they were seriously considering purchasing the mini computer, while 1% said they already done so.

Nearly half said they would use the iPad for browsing the Internet (50%) and e-mail (48%), while more than one-third said they would use it for listening to music (38%), reading books (37%), maintaining an address book/contact list (37%), storing and viewing photos (35%) and reading newspapers and magazines (34%). Watching movies and videos tallied 36%.

ComScore found that respondents already familiar with making digital content purchases via iTunes would have a relatively higher receptivity to making similar purchases on the iPad.


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