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NPD Group Acquires In-Stat

4 Jan, 2011 By: Erik Gruenwedel

The NPD Group Jan. 4 said it has agreed to acquire rival In-Stat LLC, further cementing the Port Washington, N.Y.-based company as a leader in digital entertainment data research.

Financial terms of the acquisition were not disclosed.

NPD recently acquired DisplaySearch, a Santa Clara, Calif.-based analyst services firm and global leader in flat-panel TV display and electronics market research and consulting.

“By combining information and services from DisplaySearch and In-Stat, we will be able to offer the industry a complete view of the digital world, including analysis of how digital content is affecting the evolving hardware market,” said Tim Bush, GM of The NPD Group’s analyst services, into which In-Stat will report.

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