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Nielsen: iPhone Users Watch More Video

17 Jun, 2009 By: Erik Gruenwedel


Apple’s recent launch of the updated iPhone 3G S should be a boon to Hollywood. About 37% of users watch video content on the device, six times the typical mobile phone subscriber, according to a Nielsen online report.

The new phone features an accelerated 3.0 operating system and 16GB storage capacity that allows it to download movies and TV fare directly from the Internet instead of through a separate computer connection.

The report found that 88% of iPhone owners use the Internet (four times the typical subscriber), 75% download applications (five times the average) and 72% use location based services (seven times the average).

Forty percent of iPhone owners have household incomes that exceed $100,000 (twice the typical mobile phone subscriber) and more users are 55 years old or above (17%) compared to the coveted 18-to-24 year-old demo at 13%. Indeed, 36% of iPhone owners are between the ages of 35 and 54 compared to 29% that are between the ages of 25 to 34.

“Apple’s [3G S] announcement came on the heels of the so-called ‘iPhone killer’ Palm Pre smartphone,” Nielsen said in a statement. “However, iPhone buzz continues to dominate the blogosphere.”

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