Netflix, Wii Now Streaming ‘Disc Free’18 Oct, 2010 By: Erik Gruenwedel
Netflix subscribers Oct. 18 can now stream movies and TV programming through their Nintendo Wii game console without the previously-required special Netflix disc.
Netflix subs in the United States and Canada can access streaming through a free channel at the Wii Channel Shop. Netflix began streaming content via Wii consoles in April.
Los Gatos, Calif.-based Netflix and Redmond, Wash.-based Nintendo in January announced the partnership that marked the online DVD rental pioneer’s third major video game streaming deal, following pacts with Microsoft’s Xbox 360 and Sony’s PlayStation 3.
Netflix executives have attributed gaming relationships with driving monthly subscribers past 15 million.
Wii claims to be the fastest-selling home console in history, and reaches more consumers (28 million) than any other device (including Blu-ray Disc players) that currently supports streaming movies from Netflix. The service reported 12.3 million members at the end of 2009.
“More than 3 million Wii systems have already connected to Netflix, demonstrating how easy the service is to set up and use,” said Reggie Fils-Aime, president of Nintendo North America, in a statement.
“The availability of Netflix right on the Wii Menu adds significantly to the ease and convenience that attracts our members to the Netflix streaming experience and is an important step in our efforts to continuously improve the service,” added Netflix co-founder and CEO Reed Hastings.