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Major League Baseball Bows Live Game Streams to Local Markets

24 Jun, 2009 By: Erik Gruenwedel

Major League Baseball June 24 said beginning next month, it will for the first time offer cable subscribers online streams of live games to local TV markets, starting with the New York Yankees in the New York area.

The deal calls for select subscribers of The Yankees Entertainment and Sports Network (YES) as well as Cablevision July 8 to receive access to broadband streams of the Yankees vs. Minnesota Twins game that can be viewed on a PC or laptop.

The package is available to non-subscribers for a one-time fee of $49.95 for the remainder of the season or $19.95 for a 30-day period.

The announcement is similar to the “TV Everywhere” business model revealed separately by Time Warner Inc. and cable operator Comcast Corp.

MLB has offered out-of-market live game streams since 2003.

A second in-market live game streaming agreement is expected June 29.

“It is important that fans in local markets have portable flexibility to stay connected to their favorite team if they can’t be at the ballpark,” said Bud Selig, commissioner of MLB.

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