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Macrovision Brings Digital Content to Web-Enabled TVs

8 Jan, 2009 By: John Latchem

LAS VEGAS — Macrovision Jan. 8 unveiled a new capability to bring digital content directly to Internet-connected televisions through the company’s Consumer Electronics Interactive Program Guide (CE IPG), which is available on 58 million CE devices worldwide.

The CE IPG previously was used for on-screen program listings. The new functionality lets viewers select Web content on-demand with their television remote control. In a demonstration at the 2009 Consumer Electronics Show, Macrovision’s CE IPG accessed select content from CBS, including episodes of “CSI.”

The intent, according to Macrovision, is to let viewers choose what content they want when they want it through a single source.

According to ABI Research, the number of Internet-connected digital TVs, game consoles and set-top boxes will exceed 200 million by 2013.

Macrovision previously formed an alliance with CinemaNow to bring downloaded movies to the television.

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