IndieFlix Bows Distribution Model at Cannes20 May, 2009 By: Billy Gil
IndieFlix CEO Scilla Andreen began an international tour, starting at the Cannes Film Festival in Cannes, France, to introduce its new distribution model for independent films.
The model aims to release a film via different mediums at different stages in order to maximize an independent film’s viewership against the backdrop of a film community dominated by big-budget Hollywood movies. The example used is IndieFlix’s release of Andrew Robinson’s April Showers, a narrative film based on Robinson’s experience as a student during the Columbine High School massacre in 1999.
“Given the current state of the economy and the subject matter of the film, I could not in good conscience release April Showers in a traditional way,” Robinson said at the time of the release announcement.
First, Robinson’s story was covered by media outlets, then the film was announced to open theatrically April 24 (near the 10-year anniversary of the shootings April 20), then was offered as an iTunes download for $5.99 May 5 (with $1 from each download going toward charities that support arts in education), then was later made available on DVD from New Video at http://www.indieflix.com/Films/AprilShowers for $9.95 (SRP $14.99). Filmmakers interested in finding out more about the independent film purveyor and its strategies are encouraged to visit indieflix.com.
“Our goal at IndieFlix is to showcase films that not only entertain but also utilize them as an agent for change; to raise awareness and incite people to take action and make a difference,” Andreen said at the time of the April Showers announcement.